STRATEGY
CONTACT
CREATIVE
ABOUT
Prime Therapeutics
Member Collateral | Video
As a third-party pharmacy benefit administrator, Prime takes care of the details, so its customers can go and do the things they love—not worry about their prescriptions. Storytelling is based on a series of audience personas, which makes all the facts and figures much more engaging.
Account Management: Larsen Design Studio
Design: Viet Do, Gordon McIntyre-Lee
"This is Gabby, Elena’s little mermaid. All this swimming has given Gabby an ear infection. Luckily, Elena has Prime. They’ll help her get Gabby’s medicine so she can dive right back into relaxing."