Prime Therapeutics

Member Collateral | Video

As a third-party pharmacy benefit administrator, Prime takes care of the details, so its customers can go and do the things they love—not worry about their prescriptions. Storytelling is based on a series of audience personas, which makes all the facts and figures much more engaging.

Account Management: Larsen Design Studio 

Design: Viet Do, Gordon McIntyre-Lee 

"This is Gabby, Elena’s little mermaid. All this swimming has given Gabby an ear infection. Luckily, Elena has Prime. They’ll help her get Gabby’s medicine so she can dive right back into relaxing."